ivri is a promising artist originally from Brooklyn who began sharing samples of her songs on Instagram. She remained anonymous for a long time, until the end of 2020, when she released her first songs, which immediately captivated fans with their dreamy instrumentals and introspective lyrics. Her music combines themes of spirituality, mental health, and cosmic wonders, which she originally wrapped in pop with a touch of lo-fi. Today, her work leans toward a darker rock sound with a touch of shoegaze.
Over time, her music was discovered and sampled by world-renowned producers, helping her gain hundreds of millions of streams across platforms. Her single “tower of memories” from her latest album, the theory of you (2025), went viral on TikTok, where it racked up billions of views and became one of the biggest rock hits of the year.