The birth of the idea and subsequent motivation for the creation of the new brand was a coincidence… For many years we have been dealing with knitted goods with a focus on socks. Back then, about 3 years ago, the boom of socks with funny motifs started in the Czech Republic. And I happened to get my hands on some. I was appalled at the quality of the product. That’s when I said to myself that we have to change that. To create a product that when someone receives, for example, a gift, they appreciate not only the funny design but also the quality and durability and maybe go buy another one for the feeling of money well spent instead of just the wow effect. Just always have a focus on functionality and then design and marketability. Just doing it differently, creating happy, long-standing customers who can rely on products from us.
